The SMARxT Media Literacy Program: Improving Evidence-Based Prescribing among Medical Students

Authors

Bethany D. Corbin, University of Pittsburgh School of MedicineFollow
Jason B. Colditz, University of Pittsburgh School of MedicineFollow
Galen E. Switzer, University of Pittsburgh School of MedicineFollow
Jaime E. Sidani, University of Pittsburgh School of MedicineFollow
Patricia M. Klatt, University of Pittsburgh School of PharmacyFollow
Ted Schaffer, UPMC Saint Margaret Family Medicine Residency ProgramFollow
Brian A. Primack, University of Pittsburgh - Main CampusFollow

Abstract

Many prescriptions written are not evidence-based, resulting in unnecessary morbidity and mortality. Media literacy may help medical trainees optimize evidence-based decision-making. In this study, we aimed to assess feasibility, acceptability, and initial efficacy of a media literacy prescribing program. We recruited 30 medical students, who completed animated video modules about pharmaceutical marketing and prescribing. We used a process evaluation and open-ended items to assess feasibility and acceptability, and knowledge tests before and after the intervention to assess efficacy. The program was feasible to implement and well-accepted. Knowledge and attitude targets around evidence-based prescribing and drug marketing improved after the intervention.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Recommended Citation

Corbin, B. D., Colditz, J. B., Switzer, G. E., Sidani, J. E., Klatt, P. M., Schaffer, T., & Primack, B. A. (2018). The SMARxT Media Literacy Program: Improving Evidence-Based Prescribing among Medical Students. Journal of Media Literacy Education, 10(3), 1-19. https://doi.org/10.23860/JMLE-2018-10-3-1