Abstract
The paper presents an innovative approach to teaching digital literacy to eighty-two B.A. communication students, focusing on artificial intelligence (AI). Over a semester, students developed proficiency in using AI tools for content creation while exploring their ethical implications. The course integrated practical skills with ethical considerations, providing hands-on experience with AI platforms and facilitating critical discussions on issues such as AI biases. For their final projects, students created social media campaigns using AI tools, accompanied by introspective reports on their creative process and ethical reflections. We aimed to equip future communication professionals with skills to navigate AI-driven content creation responsibly. By emphasizing the integration of advanced tools with social and critical awareness, our work contributes to AI training in higher education, particularly for communication and media studies.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Keynan, O., Mishkin Drezner, L., & Gozansky, Y. (2026). Fostering responsible AI use in communication: An integrated approach to digital literacy education. Journal of Media Literacy Education, 18(2), 148-153. https://doi.org/10.23860/JMLE-2026-18-2-11
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