Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in particular, proved especially consequential in predicting knowledge about and attitudes towards the media.
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Vraga, Emily K.; Tully, Melissa; Kotcher, John E.; Smithson, Anne-Bennett; and Broeckelman-Post, Melissa
"A Multi-Dimensional Approach to Measuring News Media Literacy,"
Journal of Media Literacy Education,
7(3), 41 -53.
Available at: http://digitalcommons.uri.edu/jmle/vol7/iss3/4