Abstract
Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in particular, proved especially consequential in predicting knowledge about and attitudes towards the media.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Vraga, E. K., Tully, M., Kotcher, J. E., Smithson, A., & Broeckelman-Post, M. (2016). A Multi-Dimensional Approach to Measuring News Media Literacy. Journal of Media Literacy Education, 7(3), 41-53. https://doi.org/10.23860/jmle-7-3-4
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Communication Technology and New Media Commons, Education Commons, Mass Communication Commons
