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Markets, Globalization & Development Review

Abstract

Streaming media platforms have emerged as new and natively digital forms of content delivery for mainstream news and entertainment media over the past decades. Underlying technologies also unfold new possibilities for the circulation artistic/creative digital video works. Yet, such potential remains relatively underexplored, due to the complexities involved in the public distribution of such works. In this study, we analyze these complexities and critically evaluate emerging models, such as open access streaming media platforms, subscription-based platforms, and cryptocurrency and NFT-based platforms that feature new administrative forms and governance strategies. We finally discuss the possible roles of traditional public cultural institutions supporting film/media arts in this new media ecosystem and argue that the pivotal concept should switch to ‘circulation’, rather than ‘distribution’, in the marketing of film/video arts in our digital age.

Author Bio

Aras Ozgun is a media scholar and artist, teaching at the Media Studies Graduate Program of the New School for Public Engagement, USA. He studied Political Science (B.Sc.) and Sociology (MS) at Middle East Technical University in Ankara, and Media Studies (MA) and Sociology (Ph.D.) at New School for Social Research in New York. He writes on media, culture, and politics, and produces experimental media, photography and video works.

Andreas Treske is an author, and filmmaker living in Turkey. He graduated from the University of Television and Film, Munich, where he also taught film and video post-production. He teaches in the Department of Communication and Design at Bilkent University, Ankara, Turkey. His academic work focuses on visual communication and media production, including new media.

Date Received

December 29, 2024

Date Revised

December 30, 2024

Date Accepted

December 31, 2024

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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