Volume 3, Number 4 (2018) Critical Perspectives on Marketing from Japan - Part 2
Editorial
Critical Thinking from Japan: Additional Perspectives
Masaaki Takemura and Nikhilesh Dholakia
Articles
A Critical Marketing Practitioner in Japan: Philosophy and Marketing Activities of Seiji Tsutsumi
Kazuo Usui
Virtual Idol Hatsune Miku: Case Study of New Production/Consumption Phenomena generated by Network Effects in Japan’s Online Environment
Hajime Kobayashi and Takashi Taguchi
Education, Enterprise Capitalism, and Equity Challenges: The Continuing Relevance of the Correspondence Principle in Japan
Masaaki Takemura
Book Review
Media Review
Special Issue Editors
MGDR Founding Editors
- Nikhilesh Dholakia
- University of Rhode Island, USA
- Deniz Atik
- University of Texas Rio Grande Valley, USA