Abstract
In the business world, there are different factors that determine whether a business will survive or not. Apollo 13 film perfectly demonstrates what every business undergoes throughout its lifecycle. Apollo 13 spacecraft started its journey to the moon successfully with the mission being to land on the moon. Unfortunately, within a very short period of time, Apollo 13 started to experience a series of problems that required quick actions and decisions to be made with the involvement of different sets of technical skills. Ultimately, by using the prototype and systems which NASA had established for Apollo 13, the teams managed to identify the problem, innovate a solution, and bring the astronauts back to Earth safely. As in the movie, launching a business successfully does not guarantee a smooth ride. This review seeks to unpack the importance of systemization as a business management process for business survival.
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This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Iddy, Judith Jacob and Zakayo, Njeru
(2023)
"Systemization & Survival -- “Houston, we have a Problem” – Business Lessons from Apollo 13,"
Markets, Globalization & Development Review:
Vol. 8:
No.
3, Article 4.
DOI: 10.23860/MGDR-2023-08-03-04
Available at:
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Author Bio
Judith Iddy is a lecturer in the Department of General Management at the School of Business, University of Dar es Salaam, Tanzania. She is also affiliated with the University of Agder from Norway. Her research areas include business model development, franchising, emerging markets, supply chain management, internationalization, and strategic management.
Njeru Zakayo is the Chief Executive Officer of The Sales House, A consultancy firm specializing in Business Transformation, Performance Turnaround, and Systemization. In addition to consulting, he also held senior management positions in Media, Retail, and Manufacturing over a 33-year period. His research interests focus on Business Systemization, Performance Management, and Strategic Planning.