In this essay I propose a definition of design to address its potential role in largely determining power relations in the future. Some foundational discussion of wealth, culturally constructed differently in different historical times, trends of corporatization in the contemporary world, and the birth of control society is presented to help understand the possibilities and difficulties of building future organizations of life. I invite discussions and dialogues to widen and deepen the concept of design power.
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Fırat, A. Fuat
"Design Power and Potential Future of Global Organization of Life,"
Markets, Globalization & Development Review:
4, Article 5.
Anthropology Commons, Economics Commons, Marketing Commons, Other Business Commons, Sociology Commons
A. Fuat Fırat is Professor of Marketing at the University of Texas Rio Grande Valley. His research interests cover areas such as macro consumer behavior and macromarketing; postmodern culture; transmodern marketing strategies; gender and consumption; marketing and development; and interorganizational relations. His has won the Journal of Macromarketing Charles Slater Award for best article with co-author N. Dholakia, the Journal of Consumer Research best article award with co-author A. Venkatesh, and the Corporate Communications: An International Journal top ranked paper award with co-authors L.T. Christensen and J. Cornelissen. He has published several books including Consuming People: From Political Economy to Theaters of Consumption, co-authored by N. Dholakia, and is a founding editor of Consumption, Markets & Culture.