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Markets, Globalization & Development Review

Author Bio

James W. Gentry, popularly known as Jim Gentry, is an Emeritus Professor of Marketing at the University of Nebraska-Lincoln. He also taught at Kansas State University, Oklahoma State University, the University of Western Australia, and the University of Wisconsin-Madison. His research has been primarily in the areas of behavioral decision theory and consumer behavior (emphasizing family and gender issues).

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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