Abstract
An extensive and complex literature precedes Nikilesh Dholakia critical perspectives on globalization, post-modernity, technology, and development. He invites readers to rethink everything that the Dominant Social Paradigm, capitalist forms of exchange, and western cultures have implanted in mainstream marketing academia. His literature inspires and dares the researcher to explore radical propositions in the intersections of marketing and postmodernity: from early studies on electronic marketspaces and the role of technology in global consumption culture, the developmental analysis of non-aligned and non-represented countries, to the essential analysis of marketing and postmodernism. Nikilesh Dholakia has embraced a critical mindset which encourages brave revisionary approaches, interdisciplinary permeability and collaboration, theoretical openness, and to radically challenge neoliberal paradoxes in globalized markets. He remains hopeful of finding cooperative solutions among international scholars who are unafraid to question capitalist dogmas.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Navarro, Beatriz de Quero and Joy, Annamma
(2022)
"Confronting the Postmodern Intersection of Markets, Development, Globalization, and Technology: The Necessary Radical Vision of Nikhilesh Dholakia,"
Markets, Globalization & Development Review:
Vol. 7:
No.
2, Article 2.
DOI: 10.23860/MGDR-2022-07-02-02
Available at:
https://digitalcommons.uri.edu/mgdr/vol7/iss2/2
Author Bio
Beatriz De Quero-Navarro is a doctoral candidate in the Business Management Department at Universidad Loyola Andalucía (Spain). Her research interests and publications have addressed consumer behavior, inclusive market dynamics, macromarketing, and cross-cultural studies. She has published in the Journal of Macromarketing, Behaviour & Information Technology, and the Journal of Environmental Management.
Annamma Joy is a Professor of Marketing at the University of British Columbia. Most of her research is in the area of art, fashion and wine. She has published extensively in marketing journals including the Journal of Macromarketing, the Journal of Consumer Research, and the Journal of Retailing.