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Recommended Citation
Joy, Annamma and Fırat, A. Fuat
(2022)
"Critical Insights into Global Diversity of Markets and Consumptionscapes: Special Issue Editorial,"
Markets, Globalization & Development Review:
Vol. 7:
No.
2, Article 1.
DOI: 10.23860/MGDR-2022-07-02-01
Available at:
COinS
Author Bio
Annamma Joy is a Professor of Marketing at the University of British Columbia. Most of her research is in the area of art, fashion and wine. She has published extensively in marketing journals including the Journal of Macromarketing, the Journal of Consumer Research, and the Journal of Retailing.
A. Fuat Fırat is Professor of Marketing at the University of Texas Rio Grande Valley. His research interests cover areas such as macro consumer behavior and macromarketing; postmodern culture; transmodern marketing strategies; gender and consumption; marketing and development; and interorganizational relations. He has won the Journal of Macromarketing Charles Slater Award for best article with co-author N. Dholakia, the Journal of Consumer Research best article award with co-author A. Venkatesh, and the Corporate Communications: An International Journal top ranked paper award with co-authors L.T. Christensen and J. Cornelissen. He has published several books including Consuming People: From Political Economy to Theaters of Consumption, co-authored by N. Dholakia, and is a founding editor of Consumption, Markets & Culture.