Abstract
This commentary starts by recognizing, in the lead article of this issue, the importance of studying empirically the relationships between marketplace activities and consumers' perceived subjective well-being in Brazil. The commentary then presents a number of ways in which future research studies of this type can be strengthened, in terms of geographical coverage, methods employed and analytical-interpretive tools used. The commentary also offers literature links to a variety of consumption modes, from minimalist to hedonic; pointing out that subjective well-being is influenced by these styles/modes of consumption.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Gammarano, Igor de Jesus Lobato Pompeu
(2021)
"Consumers’ Subjective Well-being in Brazil: Suggested Extensions for Researching a Market with Continental Dimensions,"
Markets, Globalization & Development Review:
Vol. 6:
No.
4, Article 4.
DOI: 10.23860/MGDR-2021-06-04-04
Available at:
https://digitalcommons.uri.edu/mgdr/vol6/iss4/4
Included in
Anthropology Commons, Economics Commons, Latin American Languages and Societies Commons, Marketing Commons, Other Business Commons, Sociology Commons
Author Bio
Igor Gammarano is a PhD in Business Administration from the University of Amazon (UNAMA) in the north of Brazil. He is part of the Technology Marketing Research Group (MKT) since August 2010. His research interest is in influence marketing, digital marketing, adoption of technology products. He works on relating usage and preference to marketing and social constructs such as hedonism, utilitarianism, and demographics.