Subjective well-being is often popularly referred to as happiness. In this dialogue commentary, we point to these additional aspects of subjective well-being or happiness: (1) Some findings from another study of this type, in another region of Brazil; (2) Several macro-level observations, drawn from Brazil as well as globally, on the complex relationships between marketing practices, public policies, consumption styles and subjective well-being.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
De Almeida, Stefânia Ordovás and Mattos, Ely José de
"Subjective Well-being, Happiness, and Fairness of Marketing Systems in Brazil: Some Further Thoughts,"
Markets, Globalization & Development Review:
4, Article 3.