Subjective Well-being, Happiness, and Fairness of Marketing Systems in Brazil: Some Further Thoughts
Subjective well-being is often popularly referred to as happiness. In this dialogue commentary, we point to these additional aspects of subjective well-being or happiness: (1) Some findings from another study of this type, in another region of Brazil; (2) Several macro-level observations, drawn from Brazil as well as globally, on the complex relationships between marketing practices, public policies, consumption styles and subjective well-being.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
De Almeida, Stefânia Ordovás and Mattos, Ely José de
"Subjective Well-being, Happiness, and Fairness of Marketing Systems in Brazil: Some Further Thoughts,"
Markets, Globalization & Development Review:
4, Article 3.
Anthropology Commons, Economics Commons, Latin American Languages and Societies Commons, Marketing Commons, Other Business Commons, Social Justice Commons, Sociology Commons
Stefânia Ordovás de Almeida is a full professor and a faculty member of the Marketing group in the graduate program in Business Administration at the Pontifical Catholic University of Rio Grande do Sul, Brasil (PUCRS). Her research interests are related to the study of consumer experience, consumer journey, and omnichannel integration, especially in services and retail. Studies on consumer communities, such as brand communities, are also an important focus of interest.
Ely Jose de Mattos is an associate professor in the Graduate Program in Development Economics at the Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil. His research interests include development economics, socioeconomic indicators, economic development and the environment, and environmental communication. He engages in communication of scientific information via popular media columns and podcasts.