Markets, Globalization & Development Review


The aim of this script is to take the initiative to open an updated discussion of the ways in which the global ideological market is shaping the collective political identities in the context of contemporary Turkey. We craft two seemingly opposing yet deeply connected political identities, namely the "grandchildren of Ottomans" and the "children of Atatürk", to critically explore the future possibilities for Turkey's contested ideological market.

Author Bio

İrem Taştan is a 2018 alumna of Middle East Technical University (METU) Department of Business Administration. She freshly completed her master’s study at the İzmir University of Economics with a full scholarship. She is currently carrying on a granted post-thesis research project. She is interested in interdisciplinary work on cultural studies, consumer research, marketing, contemporary media, and critical interpretations of social phenomena.

ORCHID: 0000-0001-9893-9953

Ezgi Karanfil is a 2021 alumna of Middle East Technical University (METU) Department of Psychology. She is currently an independent researcher without direct affiliation to a public institution. She is interested in social and cultural psychology, social influence of media, and critical gender studies.

ORCHID: 0000-0002-6682-7639

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.