Abstract
After the success of the Korean film Parasite, Minari – a quasi-autobiographical drama of the Korean-American film director Lee Isaac Chung – has again turned the global public’s attention to Korean culture at large. In this review, we shed light on two themes that we capture from the movie: tensions and compromises in chasing the American dream of immigrants. Although stories about pursuing the American dream are abundant, we know less about how that dream causes tensions at the individual and family levels and how the tensions are resolved. Minari is an excellent example to probe the unfolding issues relating to the challenges of Americanization.
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This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Tran-Nguyen, Anh Luan and Nguyen, Arthur
(2021)
"Minari: The Concealed Asian Aspiration Wrapped in the American Dream,"
Markets, Globalization & Development Review:
Vol. 6:
No.
2, Article 3.
DOI: 10.23860/MGDR-2021-06-02-03
Available at:
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Anthropology Commons, Economics Commons, Film and Media Studies Commons, Korean Studies Commons, Marketing Commons, Other Business Commons, Sociology Commons
Author Bio
Anh Luan Tran-Nguyen is an independent researcher and associated with Magellan Research Center, University Jean Moulin Lyon 3. He has more than 10 years working experience in Services and Entertainment Industry. He earned a Master's degree in Franchise, Retail and Service Chains at Rennes 1 University (France). In 2019, he got the IDEX scholarship to follow Master's work in Advanced Research in Marketing at University of Grenoble, Alpes, France.
Arthur Nguyen is Associate Professor of marketing at the University Jean Moulin Lyon 3, iaelyon School of Management, and a research fellow of the Magellan Research Center. His main research interests include Macromarketing, Consumer Culture Theory, and Cultural Policy in emerging markets. His works have appeared in Journal of Business Research and Recherche et Applications en Marketing