Abstract
This Dialogue contribution is based around the film Nomadland, which won five Oscars, including Best Film, Best Director, and Best Actress. Nomadland, a captivating ode to resisting market logics of accumulation, delivers a gripping image of what life looks like in the absence of possessions. Navigating between the extremes of lack and social displacement, and community and newfound ability to live life with little, the nomads find ways to live in the face of despair and disenchantment. Nomadland is a critique of the death of the American dream while at the same time a story of solidarity amongst the dispossessed.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Atanasova, Aleksandrina and Eckhardt, Giana
(2021)
"Nomadland: The New Frontiers of the American Dream at the Periphery of the Market,"
Markets, Globalization & Development Review:
Vol. 6:
No.
1, Article 2.
DOI: 10.23860/MGDR-2021-06-01-02
Available at:
Included in
American Film Studies Commons, American Material Culture Commons, Anthropology Commons, Business Law, Public Responsibility, and Ethics Commons, Economics Commons, Film and Media Studies Commons, Geography Commons, Marketing Commons, Other Business Commons, Real Estate Commons, Sociology Commons
Author Bio
Aleksandrina Atanasova is an Assistant Professor in Marketing at Birmingham Business School, University of Birmingham, University House, Edgbaston Park Road, Birmingham, B15 2TT, UK, a.atanasova@bham.ac.uk. Her work is in the area of consumer culture theory and focuses on the effects of globalization and shifting social norms on consumer behavior, particularly in relation to rising digitalization and dematerialization of consumption. She has published in journals such as Marketing Theory and Academy of Marketing Science Review.
Giana M. Eckhardt is Professor of Marketing and Associate Dean, Executive Education and Partnerships, at King’s Business School, King’s College London. Giana is a leading expert in the field of consumer behavior, consumer culture, consumer ethics, branding and the sharing economy, publishing regularly in journals such as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. She is an Associate Editor of Journal of Consumer Research and teaches branding to MBA students.