Abstract
This Dialogue contribution is a reflection on the impact of crises and in particular that of Covid-19 on the behavior of Algerian consumers: before, during and post-crisis. It is recognized that during crises, consumers adopt unusual and more rational behaviors: buy basic necessities; save more to deal with possible difficult situations; place more importance on nutrition, health, food quality characteristics, price, psychological and socio-demographic characteristics; have purchasing and consumption intentions based on their cultural background and prefer to adopt planned behaviors. Observed events during the Covid-19 pandemic allows us to illustrate the evolution of consumption behavior of Algerians and to suggest some development prospects, particularly in terms of sustainability and social marketing
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Chikhi, Kamel
(2020)
"Consumption Behavior of Algerians During the Period of the Covid-19 Pandemic Crisis,"
Markets, Globalization & Development Review:
Vol. 5:
No.
4, Article 4.
DOI: 10.23860/MGDR-2020-05-04-04
Available at:
https://digitalcommons.uri.edu/mgdr/vol5/iss4/4
Included in
Anthropology Commons, Development Studies Commons, Economics Commons, Environmental Studies Commons, Marketing Commons, Other Business Commons, Public Health Commons, Sociology Commons
Author Bio
Kamel Chikhi is a Lecturer at the Higher School of Management – Tlemcen (Algeria). He is a PRFU project manager. His main research interests include consumer behavior and attitudes towards management and marketing practices, new consumption trends and models, management and business strategies, in particular food and agriculture industry. He has published articles in international journals as well as in popular media.