In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood genre with greater Asian-American presence, whether it disrupts or amplifies hegemonic representations remains problematic.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
"Crazy Rich Asians: Exploring Discourses of Orientalism, Neoliberal Feminism, Privilege and Inequality,"
Markets, Globalization & Development Review:
3, Article 4.
Available at: https://digitalcommons.uri.edu/mgdr/vol4/iss3/4
Anthropology Commons, East Asian Languages and Societies Commons, Economics Commons, Feminist, Gender, and Sexuality Studies Commons, Film and Media Studies Commons, Marketing Commons, Other Business Commons, Race, Ethnicity and Post-Colonial Studies Commons, Sociology Commons