Abstract
This article aims to present Design for Enterprises (DfE) tender project, founded by the European Commission, designed and provided by the Consortium composed by D’Appolonia, MIP/Politecnico di Milano and ADI. DfE has been settled as a training program on design-driven innovation customized in order to prepare intermediary business development organizations to support SMEs managers and entrepreneurs. After a short introduction of the topic and a general presentation of the project, the article proposes a follow-up on the ADI contribution to support design thinking processes during the entire set-up of the training course. The article reports also the critical points that occurred during the training, the relative modifications applied and the first results of the project, in order to increase training activities results toward a widespread diffusion of a design thinking mindset among the European SMEs.
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This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Ferrara, Marinella and Lecce, Chiara
(2019)
"“Design for Enterprises”: Developing European SMEs Capabilities for Design-driven Innovation,"
Markets, Globalization & Development Review:
Vol. 4:
No.
2, Article 7.
DOI: 10.23860/MGDR-2019-04-02-07
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Author Bio
Marinella Ferrara, PhD, Associate Professor of industrial design at the Politecnico di Milano. She is the head of MADEC research centre, and coordinator of new materials and technology research for product design innovation. She has been a member of the Executive Board of ADI and the responsible for ADI’s activities in "Design for Enterprises".
Chiara Lecce, MA in Interior Design and PhD in Interior Architecture & Exhibition Design. She is currently research fellow and lecturer of Interior and Spatial Design at Politecnico di Milano. She is the managing editor of PAD Journal. She actively collaborates with the major Italian design archives and foundations.