“Got Water?” The Effects of Globalized Agribusiness on Consumers’ Access to Water Sources
This paper conceptually examines the consequences of globalized industrial agriculture on consumers’ access to clean water sources. It identifies the historical conditioners that allowed contemporary agribusiness corporations to gain the influence they currently hold over global water consumption, and it discusses the struggles that consumers face without access to clean water. The paper makes an original contribution by shifting the focus from the fact that vulnerable consumers do not have access to clean water to the reasons why they do not have access. It is suggested that water conservation strategies should not only be implemented at the consumer level, but should involve the agriculture industry if efficient solutions are to be found for future water crises.
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"“Got Water?” The Effects of Globalized Agribusiness on Consumers’ Access to Water Sources,"
Markets, Globalization & Development Review:
1, Article 2.
Lorena García Ramón is a doctoral candidate in marketing at the University of Texas Rio Grande Valley, USA. Her area of research interest lies at the intersection between consumer well-being and contemporary marketing practices.