Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.
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Kobayashi, Hajime and Taguchi, Takashi
"Virtual Idol Hatsune Miku: Case Study of New Production/Consumption Phenomena generated by Network Effects in Japan’s Online Environment,"
Markets, Globalization & Development Review:
4, Article 3.
Available at: https://digitalcommons.uri.edu/mgdr/vol3/iss4/3