This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.
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"A Critical Marketing Practitioner in Japan: Philosophy and Marketing Activities of Seiji Tsutsumi,"
Markets, Globalization & Development Review:
4, Article 2.
Available at: https://digitalcommons.uri.edu/mgdr/vol3/iss4/2