A Critical Marketing Practitioner in Japan: Philosophy and Marketing Activities of Seiji Tsutsumi
This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.
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"A Critical Marketing Practitioner in Japan: Philosophy and Marketing Activities of Seiji Tsutsumi,"
Markets, Globalization & Development Review:
4, Article 2.
Anthropology Commons, Economics Commons, Marketing Commons, Other Business Commons, Sociology Commons
Kazuo Usui holds the degree of Doctor of Commerce. He is currently Specially-appointed Professor of Saitama Gakuen University. He is also Professor Emeritus and former Dean of Saitama University, Japan. He is also Honorary Professor, University of Edinburgh, UK. His main research field is marketing history, comparative study of marketing, knowledge management in marketing and critical marketing. He is the author of Marketing and Consumption in Modern Japan (Routledge, 2014) and The Development of Marketing Management: The Case of the USA c.1910–1940 (Ashgate, 2008).