Banerjee, Dholakia and Dholakia, M-Powering Marketing in a Mobile World (2017)

Authors

Zoila C. Zambrano, University of Texas Rio Grande ValleyFollow

Author Bio

Zoila C Zambrano is a doctoral candidate at the University of Texas Rio Grande Valley. Research interests are centered on consumer behavior, prosocial behaviors, mobile innovation adoption and consumer experiences.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Recommended Citation

Zambrano, Zoila C. (2018) "Banerjee, Dholakia and Dholakia, M-Powering Marketing in a Mobile World (2017)," Markets, Globalization & Development Review: Vol. 3: No. 3, Article 7.
DOI: 10.23860/MGDR-2018-03-03-07
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