Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.
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Eckhardt, Giana M.
"Black Panther: Thrills, Postcolonial Discourse, and Blacktopia,"
Markets, Globalization & Development Review:
2, Article 6.
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Giana M. Eckhardt is Professor of Marketing and Director of the Center for Research in Sustainability at Royal Holloway University of London. Giana is a leading expert in the field of consumer culture theory, having published over thirty articles in journals such as Harvard Business Review and Journal of Consumer Research. She is on the editorial review boards of Journal of Marketing and Journal of Consumer Research, and her research has won awards from the Marketing Science Institute. Giana’s work has been featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, and on National Public Radio.