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Recommended Citation
Üçok Hughes, Mine and Houston, Rika
(2018)
"Introduction to the Special Issue: Alternative Imaginings,"
Markets, Globalization & Development Review:
Vol. 3:
No.
2, Article 1.
DOI: 10.23860/MGDR-2018-03-02-01
Available at:
Included in
Anthropology Commons, Economics Commons, Marketing Commons, Other Business Commons, Sociology Commons
Author Bio
Mine Üçok Hughes, Ph.D. is an Assistant Professor of Marketing at California State University, Los Angeles. She studies non-mainstream consumers, sustainable marketing and social marketing. She presents regularly at marketing conferences and her articles have been published in publications such as Journal of Product and Brand Management, Business Horizons, Qualitative Market Research, and Advances in Consumer Research.
Dr. Rika Houston is a Professor of Marketing in the College of Business and Economics at California State University, Los Angeles (Cal State LA) where she teaches and conducts research in the areas of consumer behavior, sustainability marketing, qualitative market research, international marketing, and community-based social marketing. She also serves as the Faculty Director of Community Engagement for Cal State LA’s Center for Engagement, Service, and the Public Good. Her research has been published in numerous academic journals and she serves on the Editorial Review Boards for the Journal of Marketing Education and Consumption, Markets, and Culture. Since 1999, she has also served on the Board of Directors for the Marketing Educators’ Association. Prior to joining Cal State L.A., Dr. Houston worked for fifteen years as a corporate manager in marketing and information systems in the telecommunications and health care industries. And, for the last several decades, Dr. Houston has served as a strong proponent of social justice and sustainability through her teaching, research, and community activism in Los Angeles and the State of California. She can be reached directly at hhousto@calstatela.edu.