The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey
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"The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey,"
Markets, Globalization & Development Review:
2, Article 1.
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Güliz Ger is Professor of Marketing and Director of the Center for Research in Transitional Societies at Bilkent University. She has also taught as a visiting professor in numerous universities around the world. She serves as an Associate Editor for the Journal of Consumer Research and is on the editorial boards of various journals. Ger has formerly been a president of the International Society of Marketing and Development and is a member of its Board. Her publications appeared in journals such as the Journal of Consumer Research, Consumption, Markets and Culture, Journal of Material Culture, and in edited books. Her research interests involve the sociocultural and global dimensions of consumption and markets, particularly in transitional societies/groups, such as the historicity of specific consumer cultures in different geographies.