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Markets, Globalization & Development Review

Author Bio

Jiyoon An brings an unusual background to marketing scholarship – educated in Europe, USA, and Asia, with a Master of Science in Marketing Management from EDHEC Business School, France, a first career in brand communication, a Master of Science in Interdisciplinary Studies (Emphasis in Marketing) from Texas Tech University, USA, and a Bachelor of Business Administration from Seoul National University, South Korea. Currently, she is researching and teaching at the University of Rhode Island, USA while pursuing doctoral studies in Marketing.

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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