Abstract
The purpose of this paper is to bring renewed attention to frugality and advance the discussion of frugal consumer behavior. It makes an initial attempt to explore the dimensions of frugality and provides a contextual map of frugal consumer behavior that can be empirically tested and used for future predictions.
Date Received
July 31, 2024
Date Revised
September 14, 2024
Date Accepted
October 1, 2034
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Bayer, Rabia
(2024)
"Frugal Consumer Behavior,"
Markets, Globalization & Development Review:
Vol. 9:
No.
1, Article 2.
Available at:
https://digitalcommons.uri.edu/mgdr/vol9/iss1/2
Included in
Anthropology Commons, Environmental Studies Commons, Marketing Commons, Other Business Commons, Religion Commons, Sociology Commons
Author Bio
Rabia Bayer is an Assistant Professor in Marketing at ESDES Business School of Catholic University of Lyon. She received her Ph.D. in Marketing from Koc University. Her research interests include consumer behavior, frugality, and sustainable consumption. She has also served as a Managing Editor of MGDR.