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Recommended Citation
Kara, Tugberk
(2023)
"Marketing Doctrines, a Resurrection Guide: Review of The Art of Strategic Marketing War: Pearls of Wardom (2019) by Pete Jeans,"
Markets, Globalization & Development Review:
Vol. 8:
No.
2, Article 3.
DOI: 10.23860/MGDR-2023-08-02-03
Available at:
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Anthropology Commons, Economics Commons, Marketing Commons, Other Business Commons, Sociology Commons, Strategic Management Policy Commons
Author Bio
Tugberk Kara is a first-year Marketing Ph.D. student and a research assistant at the University of Texas — Rio Grande Valley. He obtained a B.Sc. from Bilkent University in Turkey in 2004 and an M.Sc. in Computer Engineering from Middle East Technical University (METU), also in Turkey, 2007. He also completed an M.B.A., with a thesis option, from Izmir University of Economics, Turkey, in 2023. He likes researching marketing and consumer behavior using concepts and ideas from artificial intelligence and machine learning.