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Markets, Globalization & Development Review

Abstract

This Dialogue contribution is a reflection on the impact of crises and in particular that of Covid-19 on the behavior of Algerian consumers: before, during and post-crisis. It is recognized that during crises, consumers adopt unusual and more rational behaviors: buy basic necessities; save more to deal with possible difficult situations; place more importance on nutrition, health, food quality characteristics, price, psychological and socio-demographic characteristics; have purchasing and consumption intentions based on their cultural background and prefer to adopt planned behaviors. Observed events during the Covid-19 pandemic allows us to illustrate the evolution of consumption behavior of Algerians and to suggest some development prospects, particularly in terms of sustainability and social marketing

Author Bio

Kamel Chikhi is a Lecturer at the Higher School of Management – Tlemcen (Algeria). He is a PRFU project manager. His main research interests include consumer behavior and attitudes towards management and marketing practices, new consumption trends and models, management and business strategies, in particular food and agriculture industry. He has published articles in international journals as well as in popular media.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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