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Markets, Globalization & Development Review

Abstract

This research paper explores issues pertaining to, and raises awareness about, high sugar intake among consumers, which causes several consequential health risks. The paper also points out various obstacles preventing consumers from reducing their high sugar consumption. These obstacles come from policymakers, policy influencers, the sugar industry, the food industry, and consumers themselves. For some obstacles, involvement of multiple parties was found. The research also discusses several possible solutions for improving a healthy consumption environment for consumer wellbeing.

Author Bio

Ai Nhan Ngo is a doctoral student with a marketing concentration at the University of Texas Rio Grande Valley, USA. Her research interest focuses on consumer behavior.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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