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Markets, Globalization & Development Review

Abstract

2018 Netflix movie Nappily Ever After voices the relationship of Black women with their natural hair and try to free them from the white beauty ideals imposed by the modern culture. By delving into historical connotations, this film review aims to understand how and why stereotypical narratives about African-American beauty and hair exist in media and shows the societal and psychological consequences of underrepresentation.

Author Bio

Lena Cavusoglu is a Visiting Professor of Marketing at Portland State University, Portland, OR, USA. Her research interest concentrates on consumer behavior, fashion studies, social media and qualitative research. She has published articles in peer-reviewed journals and conference proceedings, including European Journal of Marketing, Markets, Globalization and Development Review and Advances in Consumer Research among others.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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