The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new way of thinking about poverty alleviation. One is the BOP model of Prahalad. The second is the social marketing model. The third is a radical new model of distributed marketing networks structured around micromanufacturing, microenergy and microfinance technologies.
Achrol, Ravi and Kotler, Philip
"Marketing’s Lost Frontier: The Poor,"
Markets, Globalization & Development Review:
1, Article 3.
Available at: http://digitalcommons.uri.edu/mgdr/vol1/iss1/3