Title
Tracking Memes in the Wild: Visual Rhetoric and Image Circulation in Environmental Communication
Document Type
Article
Date of Original Version
2022
Abstract
Drawing on recent scholarship in environmental communication and rhetoric, this essay examines the role of visual circulation in digital environmental discourse. We argue that while environmental image circulation is often viewed as an ambivalent, or even performative, practice for environmental citizenship, it is also an important space for cultivating participatory culture online. Adapting a version of Laurie Gries' “Iconographic Tracking” method, we offer three case studies that demonstrate how the digital circulation of environmental memes and iconic images offers important tactics for engaging digital publics that can be deployed by public communication practitioners. Subsequently, we argue for a more nuanced view of image circulation as both a performative and a participatory strategy for environmental communication.
Publication Title, e.g., Journal
Frontiers in Communication
Volume
7
Citation/Publisher Attribution
Jones M, Beveridge A, Garrison JR, Greene A and MacDonald H (2022) Tracking Memes in the Wild: Visual Rhetoric and Image Circulation in Environmental Communication. Front. Commun. 7:883278. doi: 10.3389/fcomm.2022.883278
Available at: https://doi.org/10.3389/fcomm.2022.883278
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Comment
Madison Jones is affiliated with the Department of Writing and Rhetoric.
Julian Garrison, Abbey Greene and Hannah MacDonald are affiliated with the Department of Natural Resources Science.