The impact of interactivity on advertising effectiveness in the New Media

Author

David R. Fortin, University of Rhode Island

Date of Award

1997

Degree Type

Dissertation

Degree Name

Doctor of Philosophy in Business Administration

First Advisor

Ruby Roy Dholakia

Comments

This dissertation was scanned from microfilm. To report any image quality issues, please contact the URI library at digitalcommons-group@uri.edu as we may be able to fix the problem. The copyright in this dissertation belongs to the author.

Recommended Citation

Fortin, David R., "The impact of interactivity on advertising effectiveness in the New Media" (1997). Open Access Dissertations. Paper 4205.
https://digitalcommons.uri.edu/oa_diss/4205