Date of Award
1997
Degree Type
Dissertation
First Advisor
Ruby Roy Dholakia
Recommended Citation
Fortin, David R., "The impact of interactivity on advertising effectiveness in the New Media" (1997). Open Access Dissertations. Paper 4205.
https://digitalcommons.uri.edu/oa_diss/4205
COinS
Terms of Use
All rights reserved under copyright.
