Observations on Observation in India's Dynamic Urban Markets

Authors

Nikhilesh Dholakia, University of Rhode IslandFollow
Piyush Kumar Sinha, Indian Institute of Management, AhmedabadFollow

Document Type

Article

Date of Original Version

1-2005

Embargo Date

1-8-2013

Abstract

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.

Citation/Publisher Attribution

Dholakia, Nikhilesh & Sinha, Piyush Kumar (2004). Observations on Observation in India's Dynamic Urban Markets [38 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 6(1), Art. 13, http://nbn-resolving.de/urn:nbn:de:0114-fqs0501131.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Publisher Statement

© 2005 FQS http://www.qualitative-research.net/fqs/.

Supported by the Institute for Qualitative Research and the Center for Digital Systems, Freie Universität Berlin.

First published online in Forum Qualitative Sozialforschung / Forum: Qualitative Social Research (ISSN 1438-5627).