Document Type
Article
Date of Original Version
2-2012
Embargo Date
9-10-2013
Abstract
India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics, geography, and traditions—available theories of retail evolution have limited applicability to the retail situation in India. Drawing from the literature, as well as from empirical research and practical experiences of over a decade, this article presents a conceptual frame for understanding the retail sector of India and the likely future trajectory of this sector.
Citation/Publisher Attribution
Dholakia, Nikhilesh, Ruby Roy Dholakia, and Atish Chattopadhyay. "India’s Emerging Retail Systems: Coexistence of Tradition and Modernity." Journal of Macromarketing, vol. 32, no. 3 (September 2012): 252-265.
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All rights reserved under copyright.
Publisher Statement
Copyright © 2012, SAGE Publications.