India’s Emerging Retail Systems: Coexistence of Tradition and Modernity

Authors

Nikhilesh Dholakia, University of Rhode IslandFollow
Ruby Roy Dholakia, University of Rhode IslandFollow
Atish Chattopadhyay, S.P. Jain Institute of Management and Research, Mumbai, India

Document Type

Article

Date of Original Version

2-2012

Embargo Date

9-10-2013

Abstract

India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics, geography, and traditions—available theories of retail evolution have limited applicability to the retail situation in India. Drawing from the literature, as well as from empirical research and practical experiences of over a decade, this article presents a conceptual frame for understanding the retail sector of India and the likely future trajectory of this sector.

Citation/Publisher Attribution

Dholakia, Nikhilesh, Ruby Roy Dholakia, and Atish Chattopadhyay. "India’s Emerging Retail Systems: Coexistence of Tradition and Modernity." Journal of Macromarketing, vol. 32, no. 3 (September 2012): 252-265.

DOI: 10.1177/0276146712438900

Publisher Statement

Copyright © 2012, SAGE Publications.