Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles

Authors

Nikhilesh Dholakia, University of Rhode IslandFollow
Romeo V. Turcan, Aalborg UniversityFollow

Document Type

Article

Date of Original Version

6-14-2012

Citation/Publisher Attribution

Dholakia, Nikhilesh and Romeo V. Turcan. “Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles.” 2012 Annual Macromarketing Conference, Berlin, June 13-16, 2012.

Available: http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Publisher Statement

Copyright Statement:

The Macromarketing Society and the Freie Universität Berlin do not take copyright for papers appearing in the proceedings. The copyright of each abstract or paper in the proceedings belongs to the paper’s author(s).

Published by the Macromarketing Society, Inc. in 2012

ISBN 978-3-941240-50-6