Document Type

Article

Date of Original Version

6-14-2012

Publisher Statement

Copyright Statement:

The Macromarketing Society and the Freie Universität Berlin do not take copyright for papers appearing in the proceedings. The copyright of each abstract or paper in the proceedings belongs to the paper’s author(s).

Published by the Macromarketing Society, Inc. in 2012

ISBN 978-3-941240-50-6

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