Date of Original Version
India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics, geography, and traditions—available theories of retail evolution have limited applicability to the retail situation in India. Drawing from the literature, as well as from empirical research and practical experiences of over a decade, this article presents a conceptual frame for understanding the retail sector of India and the likely future trajectory of this sector.
Dholakia, Nikhilesh, Ruby Roy Dholakia, and Atish Chattopadhyay. "India’s Emerging Retail Systems: Coexistence of Tradition and Modernity." Journal of Macromarketing, vol. 32, no. 3 (September 2012): 252-265.