Document Type
Article
Date of Original Version
2019
Department
Textiles, Fashion Merchandising and Design
Abstract
Despite the spectacular success of online retailers in recent decades, some inherent weaknesses, including out-of-stock, returns, and order cancellations, still negatively influence the financial performance of online retailers. The aims of this study are: 1) to examine the effects of these undesirable sales situations on the financial performance (in this study, the order amounts) of an online retailer; and 2) to investigate the moderating effects of price ranges (low, medium, and high) on the relationships of these undesirable sales situations with financial performance. A total of 2484 transaction data sets involving 260 brands obtained from an online fashion retailer are used to test the proposed hypotheses. In the pooled model, out-of-stock amounts have a negative impact, return amounts have no impact, and cancellation amounts have a positive impact on order amounts. Interestingly, however, these relationships vary with price groups, which verifies the moderating effects of price groups. Our findings provide new insights into managing undesirable sales situations by price group.
Publication Title, e.g., Journal
Journal of Retailing and Consumer Services
Volume
51
Citation/Publisher Attribution
Son, J., Kang, J. H., & Jang, S. (2019). The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer. Journal of Retailing and Consumer Services, 51, 421-427. https://doi.org/10.1016/j.jretconser.2019.02.008
Available at: https://doi.org/10.1016/j.jretconser.2019.02.008
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