"COLLEGE STUDENTS PERCEPTIONS OF ENVIRONMENTALLY CONSCIOUS EATING BEHAV" by Victorine Shores

Date of Award

2014

Degree Type

Thesis

Degree Name

Master of Science in Nutrition and Food Science

Department

Nutrition and Food Sciences

First Advisor

Geoffrey Greene

Abstract

Objective: This study was a formative evaluation of modules related to Green Eating. Perceptions of the motivational value of the modules were assessed.

Design: This study was a cross-sectional study using secondary data.

Participants: 224 college students.

Intervention: Participants completed one of three online modules. Participants established a goal for the module they viewed and determined their self-efficacy (SE) in meeting their goal.

Main Outcomes: Motivational value was assessed using the Instructional Materials Motivation Survey (IMMS); IMMS scores were compared between modules. Goal congruency (relationship to module topic) and SE were compared between modules.

Analysis: Differences in IMMS score and SE were compared between modules using Analysis of Variance. The proportion of IMMS scores ≥3.5 (defined as motivating) and the proportion of goals that were congruent to the module were compared using Chi-Square analysis. Differences between goal congruence and SE and differences in stage of change (SOC), IMMS score, and SE were assessed.

Results: Average IMMS total score was ≥3.5 for each module, with no difference in IMMS score between modules. The majority of participants had an IMMS score ≥3.5. The majority of goals were congruent to the module that was viewed and participants were moderately to mostly confident in meeting their goal.

Conclusion: The modules were motivating to participants and they were able to establish a goal that was congruent to the module that they viewed.

Key Words: formative evaluation, green eating, IMMS, motivational value, self-efficacy.

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