Date of Award


Degree Type


Degree Name

Master of Arts in Communication Studies


Communication Studies

First Advisor

Kathleen Torrens


This thesis analyzes a compilation of tweets from a specific digital social movement, #YesAllWomen. This campaign was an instance of hashtag activism and digital feminism that appeared on Twitter following the misogyny-fueled Isla Vista shootings as a means of illuminating the persistent issues of harassment and violence against women. The campaign focused largely on personal experience, and a cluster analysis of a published collection of tweets reveals how the use of the #YesAllWomen hashtag and the communication of personal narrative transformed participants into political rhetors. Thus, I ultimately argue the significance of Twitter as a rhetorical tool for activist communication.