"Making the #Personal #Political: Twitter as a Rhetorical Tool for Acti" by Annabelle Everett

Date of Award

2018

Degree Type

Thesis

Degree Name

Master of Arts in Communication Studies

Department

Communication Studies

First Advisor

Kathleen Torrens

Abstract

This thesis analyzes a compilation of tweets from a specific digital social movement, #YesAllWomen. This campaign was an instance of hashtag activism and digital feminism that appeared on Twitter following the misogyny-fueled Isla Vista shootings as a means of illuminating the persistent issues of harassment and violence against women. The campaign focused largely on personal experience, and a cluster analysis of a published collection of tweets reveals how the use of the #YesAllWomen hashtag and the communication of personal narrative transformed participants into political rhetors. Thus, I ultimately argue the significance of Twitter as a rhetorical tool for activist communication.

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