Event Title
Start Date
26-4-2023 4:00 PM
Description
Color forecasting is the practice of foreseeing what colors consumers will gravitate towards in the future. Companies that currently do trend forecasting are Pantone, PPG, WGSN, and Color Marketing Group. The present-day strategy for color forecasting is a two-day debate among well-experienced colorists. The experienced colorists forecast by looking at entertainment, travel, technology, sports, fashion, and the zeitgeist.
Color Forecasting
Color forecasting is the practice of foreseeing what colors consumers will gravitate towards in the future. Companies that currently do trend forecasting are Pantone, PPG, WGSN, and Color Marketing Group. The present-day strategy for color forecasting is a two-day debate among well-experienced colorists. The experienced colorists forecast by looking at entertainment, travel, technology, sports, fashion, and the zeitgeist.
Comments
Summary by Ayanna Souza