2022 Seminar: Post-Pandemic Textile and Apparel Industry
Event Title
Start Date
20-4-2022 4:00 PM
Description
The beauty industry relies on in-store browsing and product testing; thus, it was hard hit when shopping went digital due to the closure of brick-and-mortar stores. Beauty retailers saw an uptick in online sales, but consumers still would rather shop in-store. Eventually, stores were able to reopen with limitations. As the pandemic is winding down, the beauty industry has seen an increase in makeup sales.
Beauty in the Face of Covid
The beauty industry relies on in-store browsing and product testing; thus, it was hard hit when shopping went digital due to the closure of brick-and-mortar stores. Beauty retailers saw an uptick in online sales, but consumers still would rather shop in-store. Eventually, stores were able to reopen with limitations. As the pandemic is winding down, the beauty industry has seen an increase in makeup sales.
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Summary by Sadie Schalles