Start Date

9-4-2014 4:00 PM

Description

Modern technology has added a lot of fun to the marketing that companies are now able to do. Kristina DiMatteo Fields, a TMD alum who is the Senior Digital Marketing Manager for Kate Spade New York, talked about the different ways that Kate Spade is using digital technology to market the brand. This is an area of business that is very new, but is expected to keep expanding.

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Summary by Kristina Bergman

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Apr 9th, 4:00 PM

Digital Marketing at Kate Spade New York

Modern technology has added a lot of fun to the marketing that companies are now able to do. Kristina DiMatteo Fields, a TMD alum who is the Senior Digital Marketing Manager for Kate Spade New York, talked about the different ways that Kate Spade is using digital technology to market the brand. This is an area of business that is very new, but is expected to keep expanding.