Major
Marketing
Advisor
Mitchell, David Dr.
Advisor Department
Marketing
Date
5-2017
Keywords
Senior Business Seminar
Abstract
How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.
My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately knew that I wanted to find a way to relieve this stress, and the product was a class to be offered at URI that could improve the quantity and quality of jobs that business students landed. All findings are theoretical, but I strongly believe that it could make a difference in real-life application.
During the project’s construction, I utilized many resources to determine what factors should be added to the semester-long course, and which ones should be dropped. In the end, different elements were pulled together that were deemed important by employers, students, and other professionals alike.
Included in
Accounting Commons, Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Finance and Financial Management Commons, Operations and Supply Chain Management Commons, Other Business Commons