Cars for a Cause

Author(s)

Lauren PaganiFollow

Major

Finance

Second Major

Mathematics

Advisor

Mitchell, David, M

Advisor Department

Marketing

Date

5-2015

Keywords

Marketing, Business, Cars, Alzheimer's, Charity

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

Abstract

Cars for a Cause is a car show, ranging from modern European, Japanese, muscle, track-ready and a variety of other cars, which is intended to raise money for the charitable organization, The Alzheimer’s Association, which helps to find a cure for Alzheimer’s and Dementia. According to The Alzheimer’s Association, approximately 5.3 million Americans are affected by this disease making it the sixth leading cause of death in the United States. By hosting an event tied to this horrific disease that affects a large number of individuals and their families, the hope is to generate a larger crowd of event-goers that are determined to help find a cure and show their support.

Even though donations are a large part of the success of the event, this is not the only measure of accomplishment. Cars for a Cause is designed to benefit the charity as well as the surrounding community’s residents, businesses, and local car enthusiasts. Preparing for this event came with numerous challenges including finding a venue, organizing with local automotive businesses and car clubs, researching regulations and liability terms, presenting to sponsors, marketing to my audience, and monitoring uncontrollable factors such as weather. By creating detailed action plans for each segment of Cars for a Cause, I was able to effectively prioritize and complete each.

This event will raise awareness for Alzheimer’s, help to advertise local businesses, provide the community and local car enthusiasts with a family-friendly event and also help me to combine the various fields of business learned throughout my degree in a real world setting. Upon completing this event and project, I will have demonstrated my understanding of the important real world skills that are needed to succeed in the business sector while providing a day of entertainment and a charitable donation.