Date of Award


Degree Type


Degree Name

Doctor of Philosophy in Business Administration




Business Administration

First Advisor

Hillary Leonard


Global proliferation of mobile technology and widespread ownership of mobile phones has ushered in a new era of behavior and patterns of consumption when using mobile phones. As a result, the way that we look at mobile consumption and its relation to the marketplace needs to be re-evaluated. As usage behaviors are being transformed, my research offers a better understanding of the consumption behaviors associated with using mobile devices in mobile environments. Through analysis of interview and mobile diary data, using liminality as a sensitizing theoretical framework, themes emerged that can help form a better understanding of how people consume and behave while using a mobile phone including Leisure Entitlement, Sociability, Anti-Structure, Communitas, Escapism, and Guilty Pleasure.



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