Document Type
Article
Date of Original Version
11-7-2013
Department
Communication Studies
Abstract
Virtual worlds are conventionally understood as representational places, or alternate realities more or less set apart from the real world. However, in considering new and emergent technologies, such as social media sites and augmented reality devices, which complicate any easy distinction between virtual and real, we contend that virtuality should also be understood as a matter of process, or the means by which virtualisation is realised. Focusing on theorisations clustered around Baudrillard’s theory of simulation, we compare Baudrillardian concepts to other possible theorisations in order to shed light on practices including transmediation and information management at the dawning of the age of Big Data.
Citation/Publisher Attribution
Dholakia, Nikhilesh and Ian Reyes. "Virtuality as Place and Process." Journal of Marketing Management, vol. 29, no. 13-14, 2013, pp. 1580-1591. http://dx.doi.org/10.1080/0267257X.2013.834714
Available at: http://dx.doi.org/10.1080/0267257X.2013.834714
Comment
Nikhilesh Dholakia is from the College of Business.
Author Manuscript
This is a pre-publication author manuscript of the final, published article.
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