Document Type
Article
Date of Original Version
2006
Department
Communication Studies
Abstract
This study explores how the meaning of visual signs changes through the process of transculturation applied to the key Nazi symbol, the swastika. A historical case study of forty-two Nazi and pre-Nazi stamps is conducted to analyze key factors in the process of creating meaning. The study finds that timing, control, history, and universalism are key factors for the transculturation of the swastika. A preliminary model of transculturation is presented. Limitations and directions for future research are also discussed.
Citation/Publisher Attribution
Mundorf, Joanne, and Guo-Ming Chen. "Transculturation of visual signs: A case analysis of the swastika." Intercultural Communication Studies, vol. 15, no. 2, 2006, pp. 33-47. https://web.uri.edu/iaics/files/04-Joanne-Mundorf-Guo-Ming-Chen.pdf
Available at: https://web.uri.edu/iaics/files/04-Joanne-Mundorf-Guo-Ming-Chen.pdf
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